DURP Undip recently held a “Teaching Practicioner” lecture in its Entrepreneurship course for DURP Undip students from the 2022 cohort. The lecture invited Deswara “Adez” Aulia, S.T, M.Sn, a social media practitioner who currently works as the Co-Founder and Creative Director at Aistudio.id. The lecture focused on the topic “Utilizing AI and Social Media in Entrepreneurship.” In this activity, students, who were divided into several groups, worked on a project to create advertising video reels to promote their group’s product, which were then published on Instagram.
Student Activities in the Teaching Practitioner Program for Entrepreneurship Course: Utilizing AI and Social Media in Entrepreneurship.
AI and social media are essential technologies that can support business growth. Essentially, AI can help entrepreneurs develop effective marketing strategies that align with market trends and needs. Additionally, AI can be used as a tool to create visual and audio content to be published in social media to attract more customers. The right combination of AI and social media enables businesses to grow more quickly, reach a larger audience, and adapt amid changing market demands.
Some Examples of Produced Video Reels
It is hoped that students who participated in this lecture will be able to apply this new knowledge in their projects or future businesses. With an understanding of the critical role of technology in entrepreneurship, students are expected not only to compete successfully in the job market but also to support the Sustainable Development Goals (SDGs), particularly in sustainable economic growth (SDG 8) and industry innovation and infrastructure (SDG 9). Integrating technology into entrepreneurship could be a key step in boosting competitiveness and economic growth.